![]() ![]() Introductionīusiness activity on a macro or micro scale requires strategic preparedness in setting a policy program so that the risks that arise can be anticipated as best as possible or at least negative impacts by certain factors that can be minimized, especially in the age of globalization and the environment turbulence like now (Drobyazko et al., 2019). The results of this study indicate that the development of Islamic tertiary institutions through the use of SWOT analysis is very important to do to maintain their existence in the form of increasing the competitiveness of higher education institutions in Indonesia. The data obtained were then analyzed using the SWOT analysis technique using Evans theory through weighting the EFAS and IFAS analyzes. The research data was obtained through data collection on various issues that were considered crucial (critical issues) related to the existence of the Kendari State Islamic Institute (IAIN Kendari) located in Kendari City, Southeast Sulawesi Province, Indonesia. The main purpose of this article is to describe and analyze the external and internal environment as the basis for the direction or orientation of development by the leadership of the institution in maintaining the existence of the institution through increasing the competitiveness of the institution. That is because changes always continue to occur so that higher education institutions are required to make developments oriented to improving the quality of institutional governance. The development of higher education institutions is very crucial to be done to maintain its existence. ![]()
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